The great AMO motivators like to use the term "thought reform" as the final
product of their motivational systems. They say they seek only to create an
inpenetrable positive mental attitude (PMA) in distributors so they can
quickly get from point A to point B on the road to "success". "Point A" being
broke, stagnant, anxious, confused, directionless, irresponsible, ineffectual
- any one or any combination of these undesirable states. Point B, of course,
is the diamond level and is championed by AMO leaders as the state of total
personal and financial freedom. AMO motivators make most of their millions
from their systems and condition their devotees to believe that the only way
to make it to this state of complete freedom is by being "thought reformed"
through their "proven" motivational system. In my view, taking into
consideration what I've personally experienced and observed in others and from
hundreds of testimonials from harmed distributors, "thought reform" is a
delusion-based euphemism for mind control and the AMO facilitation of it is
blatantly cultist.
Something I learned about mind control, having had direct experience with
its adverse effects through involvement in a number of cults: it's an
insidiously simple mechanism. So simple and subtle that I'm often befuddled at
the enormous writings on the subject that endlessly dissect and examine its
aspects and make it appear hopelessly complicated.
My most recent involvement with mind control was in an Amway Motivational
Organization (AMO), and was the most devastating. An expose of what I
speak can be found in the AMO Squeeze. Here I will share the insights and
conclusions I have reached about the true nature of mind control, how simple
and subtle the mechanism actually is.
After all, the high-level distributors in AMO-way who develop their own
AMO's know little and care even less about brain function or an overly
complicated analysis of why their "motivational activity" brings them such
financial success (why their mind control tactics work so well to create
faithful motivation and personal-use addicts). The only thing "Black Hats"
have to know and DO know implicitly is the simple and subtle truth of
mind-control: Mind control is the certain and predictable product of THE
FREQUENT REPETITION OF STRATEGIC IDEAS OVER AN EXTENDED PERIOD OF TIME - the
same mechanism that results in HABIT, good or bad.
This can be put to use in any kind of psycho-emotional environment. It may
be done in the context of suppression, coercion, or force or it can be done in
the AMO-way "system of motivation", e.g. at rallies, in Amvox® messages, at
strategy meetings, on seminar tapes, in counseling sessions with upline, and
in AMO recommended books. It's simply the frequent repetition of the same
ideas over an extended period of time.
One only has to repeat an action, or a thought often enough and long enough
for it to become a "brain imprint" or a neurological "circuit" or simply: a
HABIT - 21 days or more of repeating a behavior or thought process will lock
an individual into the repeated action. AMO leaders know this simple truth.
This is why they encourage, even pressure distributors (by making it clear
they won't help those who aren't core) to immerse themselves totally in "the
system" because "the system" is designed to efficiently create the
automaticities (habits) necessary for distributors to buy motivation and do
"personal-use. " This is how the huge profits are generated exponentially
through AMO's. When enough automatons are created, success becomes automatic.
Combine this with the MLM structure and you have a formula for vast power and
wealth - albeit founded in manipulation, control and deception.
The views and opinions expressed in this page are strictly
those of the page author.